"My story begins in Amite, Louisiana, a town whose names means friendship. There, my mother ran a ladies’ clothing store, located in my grandmother’s old farm house from the 1920s, with a huge front porch and a big bay window. It was a place where these women would come gossip and hang out and buy a bunch of really cool clothes. When you walked in there, it felt like home.
I am traditionalist at heart. I start with classic American clothing, and take it in a modern direction… that still stays true to the traditional. I think through every button, every thread, every stitch. Some people on our team call it considered clothing for the modern soul. I just call it good clothing, made with integrity so you can look and feel your best, no matter when and where you wear it. My name is on everything we make, and I take pride in that. I hope you will, too." - Billy Reid
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